It's no wonder you feel caught between a rock and a hard place.

There's a stack of reasons that explain why you are not yet living the life that expresses your full potential. Here are a few:

But not taking action to pursue your dreams and live your potential comes at a staggering cost:

  • Self-doubt - you don't think you have what it takes.
  • External influence - you're trying to conform to what someone else thinks you should be doing.
  • Discouragement and despair - you have tried many times in the past and now you have all but given up.
  • Lack of encouragement and support - going for your dreams is one of the most vulnerable things we can do. We all need cheering on sometimes.
  • Modesty - you may have been told that excelling at what you love will make you boastful, conceited or 'full of yourself.'
  • Competition - if your talents lie in very crowded and competitive fields, such as film or music, it can seem easier not to try.
  • Procrastination - you may either be meaning to 'get around to it' or perhaps you are waiting for the 'right' time.
  • Confusion and indecisiveness - you keep changing your mind about what you want to do or the best way to express your unique gifts.
  • Boredom - doing what you don't love is the hardest work in the world.
  • Feeling like a fake - never feeling authentically and fully yourself.
  • Regret - a feeling that often accompanies the belief that it is 'too late' for you to become the expression of your potential.
  • Stress - proven to be damaging both physically and psychologically, it can result from feeling you have made the wrong life choices.
  • Depression - can result from feeling trapped and unsatisfied and powerless to make changes.
  • Addiction - can result as you resort to behaviours designed to numb the pain. Such addictions can include:
    • Food
    • Alcohol
    • Drugs (prescription and recreational)
    • Shopping
    • Gambling

The Transformers Program can help you escape this trap.   learn about the program >

Here is the truth - if it was easy you would have done it by now.


It isn't laziness, lack of self-discipline, lack of motivation or procrastination that gets between people and their dreams. It is fear. Fear that you don't have what it takes. Fear that the people you love, who are your bedrock, won't love you anymore if you change significantly. Fear that you will never get there, no matter how much you want it or how hard you try. Fear that if, by some miracle you were able to get there, you'll have to face the vulnerability of standing out and be a potential target of other people's envy. (And, yeah, sometimes that fear shows up as laziness, lack of self-discipline, lack of motivation or procrastination because our instinct for survival says it makes sense NOT to run a full speed towards the thing that scares the crap out of us.)



That fear you're experiencing usually arises from one of these:


  1. We don't believe we are worthy    When Marianne Williamson (in her oft-quoted passage from A Return to Love) asks, "Who am I to be brilliant, gorgeous, talented, fabulous?" she is speaking for the huge numbers of us who have no idea that we deserve to feel good about ourselves. You might need to hear this  more than once - you deserve love and you deserve to do what you love. When we don't contribute our gifts, share what we alone can give, the world is poorer for it.
  2. We don't have support     Doing it alone - no role model, context or community - is horribly hard. Doing it in the face of opposition, disapproval or scorn from the people who are most important to us is close to impossible. The myth of the 'self-made (wo)man' - the idea of a bold and brave individual building a life from the ground up with little or no support - is a big old oppressive lie that keeps us in competition with each other instead of sharing the support and encouragement that would make us unstoppable.
  3. We don't know how    Imagine you had left school fully equipped to design and create a life that fit you and for which you were truly different would things be for you right now? Feeling overwhelmed, not knowing where and how to start, what steps to take, how to access information and help has killed many a dream. Being well connected to the people who do know is a huge advantage some people enjoy - and the rest of us can cultivate.

In the face of these three obstacles, we need some powerful antidotes. Help is here.

The Transformers Program was created for people just like you, people who, with a bit of support, a bit more know-how and a bit more self-belief would achieve great things.

The Transformers Program was created for people just like you, people who, with a bit of support, a bit more know-how and a bit more self-belief would achieve great things. When you enroll on one of our powerful programs you get:


  1. Support every step of the way, to dream as big as you dare and to take the scary first step and every one after that. When you work one on one with us, you get the focused attention of a multi-skilled professional coach every step of the way. When you join our group program, you also plug into the Transformers community, sharing resources with fellow travellers on the same epic journey.
  2. Know-how    The Transformers Program is a training course, a coaching program and a therapeutic journey rolled into one. The 'how' that you need to know can range from dealing with the fear that naturally arises every time we try something new to finding someone with a truck that you can borrow for the day.
  3. Belief in your worthiness    Knowing who you are and what you want and recognising your right to be an expression of that stand at the heart of The Transformers Program. For some, simply affirming that right is enough. For others, a process of undoing many years of negative programming is required. Whatever level of support you need, it is here for you.